June 9, 2011
Last month Nonprofit VOTE debuted first of its kind research that looked at the effectiveness of nonprofit voter engagement. Conducted during the 2010 midterm election, the study assessed–and ultimately affirmed–the agency-based approach to increasing voter participation.
The study had four key findings:
1. Clients contacted by the nonprofit about voting were more likely to vote than those who were not contacted.
2. The likelihood of clients voting increased proportionally with each additional voting-related contact from the nonprofit.
3. A nonprofit’s outreach efforts went beyond the individual they engaged–clients contacted about voting were not only more likely to vote, but were also more likely to encourage their friends and family to vote.
4. Voter registration contacts and voting reminders made the biggest difference in increasing voter turnout from among the methods employed.
The findings show that your nonprofit don’t have to do a lot to have an impact with your clients, you just have to engage them.